Stop monitoring. Start knowing.
From raw signal to revenue — a continuous cycle that learns and improves.
What Meltwater can't do — and why it matters.
Meltwater was built for a pre-AI world. Clunky interfaces, slow data processing, and no predictive capabilities.
You're paying ₹25L+ for basic media monitoring that Augur delivers with AI intelligence at a fraction of the cost.
Meltwater shows you mentions. It doesn't tell you what they mean or what to do about them.
In a crisis, every minute counts. Meltwater's batch processing means you're always behind.
Basic keyword matching vs. Augur's deep learning models that understand context, intent, and sentiment nuance.
Multi-year contracts with steep cancellation fees keep you trapped in an underperforming tool.
| Capability | Augur | Meltwater |
|---|---|---|
| AI-Powered Intelligence | ||
| Predictive Analytics | ||
| Real-Time Alerts | ||
| Media Monitoring | ||
| Sentiment Analysis | ||
| Automated Decision Support | ||
| Competitor Benchmarking | ||
| Starting Price | ₹3L/year | ₹25L+/year |
While Meltwater processes data in batches, Augur's real-time intelligence engine delivers insights the moment they matter.
₹25L+/year
Enterprise contracts, hidden fees, long onboarding
₹3L/year
Keep Meltwater for what it does well. Add Augur for what it can't do.